For-Sight
Unlocking the guest journey for the hotel industry
Powered by an innovative and intuitive CRM, For-Sight – a rapidly-growing SaaS business founded in Edinburgh, Scotland, with sights firmly on global expansion – is revolutionising how the hospitality sector operates by embedding data as a business-critical asset via visualisation, governance and consolidation.
Developing a campaign that drives demand and converts to sales
As a client of more than five years, For-Sight enlisted Bray St. to amplify its market presence and drive tangible results. Bray St. brings to the table a meticulous approach to demand generation, crafting end-to-end digital campaigns that resonate with potential customers, from initial engagement that drove demo to converting to sales and encouraging engagement with the For-Sight brand.
Empowering teams, driving engagement
With a tried-and-trusted approach that prioritises research before action, Bray St. conducted a deep-dive analysis of the competitor landscape, ensuring our recommendation was distinct enough to cut through a sea of sameness in the hospitality sector.
Armed with insights, we created a robust framework in a set of visual guidelines that empowered the team to deploy content independently. This was supported by a conversion-led campaign page and dynamic multi-channel showcase to help colleagues engage with their audiences effectively.
By combining visual storytelling with a compelling message, we created an immersive brand experience that captivates and converts.
Results that speak volumes
The initial results speak volumes including a significant increase in conversion from MQLs and a surge in demo bookings both of which signal the success of our collaborative efforts. This is just the beginning of a journey towards sustained growth and unparalleled success in the hospitality sector.
Maud Bruyere
Marketing Manager, For-Sight