‍Architectural Recovery Team

Creating a distinctive brand to communicate initiative, secure funding and accelerate growth.

Empowering communities displaced by earthquakes

Founded at Delft University of Technology in The Netherlands, ART – otherwise known as Architectural Recovery Team – is a voluntary initiative founded by innovative students that empowers communities displaced by earthquakes with a design system of sustainable housing.

ART empowers communities displaced by earthquakes in Turkey and Morocco with a design system of sustainable housing. It prioritises recovery and independence for the people impacted while being sympathetic to regional culture.

Create a distinctive brand to communicate initiative, secure funding and accelerate growth

Introduced to Bray St. via Asena Kessaf of TNW – who worked alongside Bray St. on the BTV ESG initiative – ART briefed the team on developing and steering its branding across expanding global markets. Committed to brands driving positive change, Bray St. collaborated with ART, and continues to do so, on a pro-bono basis. The work was crucial for ART to explain the initiative, inspire action – partners include the likes of Derix, Rothoblaas, JaJo and KIVI (partners) and sponsors are Corendon Foundation, Bk-Launch and a crowdfunding, amongst others – to generate funding, and ensure continued growth to reach more people, quickly.

Providing the brand with a powerful identity and clear purpose

From a pitch deck and visual identity to a content framework and regional straplines, Bray St. collaborated on a suite of strategic and creative deliverables to define a clear purpose and create a distinctive brand for ART.

From here, we leveraged our strategic, editorial and creative expertise to design and write a compelling pitch deck to communicate the initiative and inspire action amongst potential partners. This included explaining our vision to engage readers emotionally via compelling storytelling.

Applying the same ways of working as we would for a corporate client, we started the process from the ground up with a rigorous discovery workshops with key members of the ART team to get under the hood of the initiative by understanding the problem.

Most recently, further work was undertaken to regionalise messaging for the two countries – Turkey and Morocco – with corresponding taglines and supporting copy as well as colour palettes reflective of the regions. As before, the process began with a workshop to discover the nuances between these regions and the solutions planned for them, with the resulting suite of assets being distinctive enough to identify each separately but cohesive enough to feel part of the umbrella brand.

Finally, we continue to play an advisory role to ART on all engagement activity, while we are working on strategic communications that will help steer the next phase of growth.

Positive impact for good

From humble beginnings to a team of 40+ volunteers in Turkey and Morocco, the effectiveness of Bray St.’s work is reflected in ART’s global expansion and positive impact. We have defined its purpose and brand, communicated its system of sustainable housing, and, most importantly, empowered the team.

“Danny and the team at Bray St. have been crucial in communicating our initiative, developing the brand and securing more funding. They took the time to really get under the hood of what we’re trying to do from the offset through a series of discovery sessions, while have since helped regionalise our messaging and branding as we expand globally. They are both a strategic and creative partner – as well as being a great sounding-board – that have become an integral part of ART.”

Meriç Kessaf

Co-Founder and Head of External Relations, ART

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