Btomorrow Ventures:
Repositioning for Real Impact
Together, we’re not just talking about impact—we’re making it happen
Btomorrow Ventures (BTV), the venture capital arm of BAT, is driving change with a mission to create real, lasting impact. Focused on building A Better Tomorrow™, BTV wanted a bold repositioning to reflect its purpose-led vision and commitment to ESG principles—and Bray St. was the perfect partner to bring that vision to life.
A Purpose-Driven Transformation
BTV's mission is more than investment; it's about partnering with businesses that align with their vision for a sustainable, impactful future. From nurturing portfolio companies that share their values to fostering a community focused on people and the planet, BTV is leading with purpose. To amplify this, we collaborated on a full-scale repositioning to communicate their commitment loud and clear.
Impact at Every Step
Bray St. partnered with BTV every step of the way, from crafting ESG pillars to revamping their digital presence. We created purpose-led content and visuals that don’t just tell BTV’s story—they shout it from the rooftops. From showing off key values and impact stories to a streamlined, ESG-centred digital experience, every detail was fine-tuned to ensure BTV’s commitment to A Better Tomorrow™ is front and centre.
A New Era of Purpose, Communicated with Punch
From supporting new ESG initiatives to fostering diversity and backing leaders who are changing the world, BTV’s enhanced focus is everywhere. With a decentralised team of experts, we led the strategy and executed a creative approach that makes BTV’s purpose clearer, bolder, and impossible to ignore.
Peter Wozny
Senior Legal Counsel & Communications Lead, BTV