Calibrate
Changing the way the world sees weight
Calibrate is shaking up the world of weight loss, one empowered business at a time. Forget crash diets and quick fixes: this personalised weight loss program for employees is a pioneer in creating sustainable health outcomes. And when the brand needed an impactful explainer video to deliver the message and generate serious leads, Calibrate turned to Bray St. Together, we created a video that doesn't just inform prospects, but inspires them to act.
Powerful storytelling, persuasive messaging
Our challenge? To make an explainer video that cuts straight to the heart of Calibrate’s offering – a tailored, multi-faceted weight-loss program for businesses and their employees, designed to deliver results that last. We jumped right in, digging deep to understand the brand’s approach, goals and audience. WIth a mission to shift the conversation on weight loss for good, our expert team developed a 2 minute script that packed a punch. Supported by powerful insights from real members, every second counted to communicate Calibrate’s life-changing, science-backed approach, engage prospects and generate leads.
A video that speaks volumes
Not every decision-maker within a business has time for a full-on sales pitch, so we positioned the video as Calibrate’s virtual ‘spokesperson’, delivering the goods in two minutes. Even without a face-to-face, the content does the heavy-lifting to spark intrigue and solicit action. And because we know that not everyone has the patience for 2 minutes, we didn’t stop there. We created a 15-second cut-down specifically for social, using our channel expertise to hit all the highlights faster than you can say ‘metabolic reset’. Every platform covered, every second maximised.
Why it works
The task wasn’t just about making a video; it was about igniting conversations and opening doors. Through succinct but powerful storytelling, underpinned by real-life data, we turned Calibrate’s vision into a powerful marketing tool.
The bottom line
Calibrate’s on a mission to change the world’s approach to weight loss, and with Bray St.’s expertise and talent, we’ve created a video that’s just as innovative and driven as the program itself. In a few short minutes, we’ve crafted a tool that doesn’t just explain, but converts. Let’s just say: we’re not here to play by the old rules, and neither is Calibrate.
Kaitlin Tedesco
Marketing Director at Calibrate