As a genuine extension of the marketing team, Bray St. has been working closely, collaboratively and creatively alongside Covetrus since 2018, and has plenty of exciting marketing activities planned together for 2022 – and beyond.
The animal-health technology and services company is based in the US but operates globally – including Asia-Pacific, Europe, Africa and the Middle East – and offers veterinarians and their practices an all in one solution for everything from pharmaceuticals and consumables to technology and equipment.
As a connector between its teams on different continents, Bray St. has been integrated into the brand during our four-year partnership, and now plays a pivotal role in facilitating and fostering internal relationships. For Covetrus, we provide a holistic approach to its marketing and have become a trusted and passionate creative partner.
Our services for Covetrus are truly 360, from devising campaign strategy and product messaging to creating engaging demand generation design and crafting digital content. As a core agency partner developing both behind-the-scenes thinking and consumer-facing marketing, we ensure a connected and consistent journey for the brand and its customers, delivering impactful storytelling powered by insight at every single touchpoint.
As a result, Covetrus turns to Bray St, time and again to concept its campaigns, driving awareness and generating leads, as well as producing general communications – from digital to print and experiential. To add rigour to our assets, we have also created various guidelines for the brand, driving ownability and continuity for Covetrus communications. Everything we do is bespoke for the client, channel and customer – there is no ‘one-size fits all’ approach – and audience intent is at the beating heart of our execution.
Discover how Bray St. can become part of your extended team and deliver creative marketing and communications with results for your brand and customers.