Covetrus

Supported the Launch of Covetrus with 200+ Localised Marketing Assets Created and Delivered at Scale

Challenge:

Covetrus is a global animal health technology and services company supporting the companion, equine, and large animal veterinary markets. The company was formed from a merger of Henry Schein Animal Health and Vets First Choice in February 2019. Bray St’s creative expertise was called upon to support the roll-out of their new brand identity.

Solution:

Bray St supported Covetrus with the global asset rollout by creating a suite of branded assets across marketing, sales and corporate material, based on the client’s brand identity.

Our unique cross-functional, cross-continental network of creatives designed over 200 pieces of collateral, which included product brochures, webinars, presentations, flyers, adverts, white papers and showreels. These were rolled out across the North America, EMEA and APAC regions over a 12-week period. We also compiled an image library and guidelines to accompany each asset, which included specific industry-related icons and localised collateral templates for Covetrus to apply to future assets.

Client Quote:

“I have worked with Danny and the Bray St team for a number of years now and they consistently deliver outstanding results regardless of the project. For our business there are a couple of key differences between working with Bray St and other agencies, one is that the account management and service is at a level you rarely find in agencies today.

They truly understand our customers, our business, SaaS, our team and how best to work with us to deliver results.”

Toby Marosszeky, Director of Marketing

Supported the Launch of Covetrus with 200+ Localised Marketing Assets Created and Delivered at Scale
Supported the Launch of Covetrus with 200+ Localised Marketing Assets Created and Delivered at Scale
Developed over 30 localised communications templates to be rolled out across three regions
Supported the Launch of Covetrus with 200+ Localised Marketing Assets Created and Delivered at Scale
The brand templates created will continue to deliver efficiencies for Covetrus well into the future

“Bray St created materials after our global rebrand at huge scale in a very short time frame. Their understanding of the technology space and how best to work and create for our business clearly showed throughout the project.”

Toby Marosszeky, Director of Marketing

Supported the Launch of Covetrus with 200+ Localised Marketing Assets Created and Delivered at Scale
Established a bank of over 90 specifically created brand icons and sourced over 400 approved images
Supported the Launch of Covetrus with 200+ Localised Marketing Assets Created and Delivered at Scale
Supported the Launch of Covetrus with 200+ Localised Marketing Assets Created and Delivered at Scale
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