Covetrus EMEA launched its Mobile Vet mobile app at the 2019 London Vet Show to cement its reputation as UK’s leading provider of veterinary software. The app was designed to complement their industry-dominant practice management solutions. They wanted to highlight the app’s portability and ease-of-use for modern veterinary professionals to manage their core tasks while on the go. They and needed a stand-out creative campaign to support the launch within a short two-week period.
Bray St drew on its multinational team of designers, writers and production specialists to create a dynamic campaign that delivered on the client’s brand message of ‘Advancing the world of veterinary medicine’.
With this message in mind, we applied the graphical and illustrative features of the Covetrus brand to create a range of new elements that successfully conveyed the innovation story. The campaign – which featured bold block tones – included a showreel, eDM with landing page, infographic, social media assets, printed material, animated showreel and key messaging.
The campaign execution called on Bray St.’s globally dispersed network, including a designer in Canada, writer in New Zealand and production team in South America – all steered from our London headquarters.
Launched at the London Vet Show in 2019 to a fantastic response from the team industry, and customers. The campaign material proved to be highly effective in drawing both attention and engagement at the event itself and within our wider integrated campaign.
A year on from launch, the app downloads continue to increase and we are currently working on the strategy for the next phase.
“Approaching the launch of our first Mobile App we knew we needed to deliver impact and we needed creative minds to get us there. Our long-standing relationship with Bray St.’s team of globally distributed creatives meant that we could scope out the project quickly and with confidence; knowing our brand value and message were safe in hands. The team collaborated with us to not only represent our ideas, but to bring them to life – taking us in new creative directions.
The result? Fresh, on-brand, engaging visuals and marketing materials carefully considered, tailored to channel and ready for launch. The key benefit to the way we work on such projects is that the Bray St. team feels like an extension of our own – as the right agency partnership should. We were delighted with the end result and success of our launch.
To note, having a creative team on hand and working globally, quite literally around the clock, can certainly come in handy when working to a tight deadline.”
Lara Fraser, Marketing Team Coordinator EMEA