Forth is a leading data solutions provider for some of the UK’s largest financial and government clients, transforming complex data sets into clear and concise communication assets. As a business with a long history, their brand had begun to lag behind competitors and lacked a consistent, unified message around product offering. Without a clear ‘why’, long-term growth was stunted. Forth engaged Bray St. to rejuvenate the existing brand with a clear, compelling brand story and engaging visual identity.
Through a brand discovery workshop with senior stakeholders, we pulled apart the existing Forth brand and cultivated a brand framework with new vision and purpose. We established that Forth’s unique approach relies on equal parts human expertise and sophisticated digital process. It was clear that Forth’s point of difference was in turning complicated data sets into a valuable communication asset and then delivering this asset through a sophisticated end-to-end solution. This “asset” would define our why, and so “People-Powered Technology” was defined as the brand North Star and tagline, capturing Forth’s point of difference and competitive edge.
We created a clean and bold visual identity, focusing on illustrations to convey the complex data process, partnered with primary color tones and engaging imagery. We then created a suite of core brand assets including the Brand Style Guide, a range of internal and external communication templates, sales collateral, a new website and a product showreel.
The full campaign launched in January 2021, and we will continue to partner with Forth to drive digital acquisition with a targeted strategy.
“As a long-standing and continually evolving business, our external brand had not progressed at the same pace and did not align with the excellent work and innovative solutions we provide to our clients. Working with our partners at Bray St to deliver our new Forth brand identity has allowed us to push into 2021 with a renewed vigour and purpose. Identifying our North Star of ‘People-Powered Technology’ gave us our ‘why’ to rally around, both internally as well as allowing clear direction for our external messaging.
Our new visual identity allows us to clearly articulate what we do while retaining our unique personality. The whole team at Forth couldn’t be happier – and I look forward to continuing our partnership with Bray St as we continue our growth.”
Jamie McBride – Head of Marketing