As a new breed of corporate venture company – helping to create world-class brands that are driving positive change – Btomorrow Ventures (BTV) required an equally innovative agency partner to deliver powerful branding expertise as part of its one-of-a-kind ESG accelerator program.
Unique in the market, the program empowers ambitious entrepreneurs and their up-and-coming start-ups with an opportunity to test and grow exciting new ventures that aim to change the world for the better. It’s befitting of BTV, which prides itself on being a different kind of corporate venture company, specialising in bright ideas that truly have the power to make a difference, and going beyond simply funding by becoming a genuine extension of its portfolio’s teams.
As a specialist in ESG – environmental, social and corporate governance – Bray St. was perfectly equipped to respond to the task with a niche in creating product and brand identities that are ownable and distinct. Leading the charge when it came to the branding element of the programme, the agency worked closely with participants, hosting a series of strategic brand workshops for a full immersion into each business, enabling the correct diagnosis of the challenges and the development of the solutions. From here, the agency was able to help create brand and product messaging for each company that was as clear and consistent as it was creative and strategic, as well as delivering real cut-through amongst competitors. This was paired with proposed communications structures and growth guidelines for all start-ups – both essential tools for long-term success. All of which will provide solid foundations for each of the entrepreneurs to drive their brand forward and make an impact on the world.
Daniel Dagher, founder of Bray St., says: “With such great synergy between the expertise of the agency, and the ESG focus of the accelerator program from BTV, the team and I couldn’t wait to harness our experience for the programme. Working closely with each business, we provided them with the ideas and tools to accelerate their brands, and empower them with the knowledge to succeed and grow.”
Peter Wozny, Senior Legal Counsel at BTV, adds: “Our goal is to transform BAT and the industry to make A Better Tomorrow and we see those same values in everything Bray St. does. Not only are the team really clued up when it comes to all things ESG, but the way they’ve helped some of our participants zero in on their mission have been invaluable. We can’t wait to see what the future of the BTV-Bray St. partnership holds”
Discover how Bray St. can develop ownable and distinct branding to deliver cut-through in the market